Why OTT and Free Streaming Are Taking Over Entertainment

These days, OTT services are receiving a lot of love from users.

Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.

OTT is a service that provides diverse media through online networks.

Netflix, Watcha, and TVING are well-known examples.

Different from cable TV, OTT lets users watch what they want, when read more they want.

There are many reasons why OTT has become popular.

It allows people to enjoy different genres from a single service.

Films, series, and variety programs can be selected by preference.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

However, as subscription fees keep rising, more people feel financial pressure.

Therefore, many viewers are turning to free streaming platforms.

Advertising-based services provide content at no charge.

Cost-conscious users find this model attractive.

FAST services are becoming popular as ad-supported alternatives.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

FAST is expected to become a new revenue model while the paid TV market stagnates.

Free streaming’s strongest point is that users don’t need to pay.

It also offers various content, expanding user choice.

The disadvantage is that ads are unavoidable.

Also, content quality may be lower than paid OTT services.

Both markets will likely keep developing over time.

Advertising-supported services will likely attract more viewers.

Being able to watch without cost is highly appealing.

I believe harmony between paid and free services is essential.

Using both strengths together gives consumers more satisfaction.

Upcoming changes in OTT and free streaming are highly anticipated.

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